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"A Fuzzy Linguistic RFM Model Applied to Campaign Management."

Ramón Alberto Carrasco et al. (2019)

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DOI: 10.9781/IJIMAI.2018.03.003

access: open

type: Journal Article

metadata version: 2022-12-07

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  dblp key:
  - journals/ijimai/CarrascoBGH19
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  persistent URL:
  - https://dblp.org/rec/journals/ijimai/CarrascoBGH19
Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma:
A Fuzzy Linguistic RFM Model Applied to Campaign Management. Int. J. Interact. Multim. Artif. Intell. 5(4): 21-27 (2019)

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