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"Perceived Usefulness and Ease of Use of Artificial Intelligence on ..."

Maruf Fatima Sadriwala, Kaneez Fatima Sadriwala (2022)

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DOI: 10.4018/IJIDE.292010

access: closed

type: Journal Article

metadata version: 2023-09-30

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Maruf Fatima Sadriwala, Kaneez Fatima Sadriwala:
Perceived Usefulness and Ease of Use of Artificial Intelligence on Marketing Innovation. Int. J. Innov. Digit. Econ. 13(1): 1-10 (2022)

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