"Adaptive Marketing, Management Strategy, and Technology Innovation in ..."

Darrell Norman Burrell, Eugene J. M. Lewis, Kevin Richardson (2023)

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DOI: 10.4018/IJIDE.324096

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type: Journal Article

metadata version: 2025-05-01

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Darrell Norman Burrell, Eugene J. M. Lewis, Kevin Richardson:
Adaptive Marketing, Management Strategy, and Technology Innovation in Beverage and Hospitality Markets. Int. J. Innov. Digit. Econ. 14(1): 1-10 (2023)

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