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"Effect of brand name and price on business to business (B2B) success: an ..."

Sulieman Ibraheem Shelash Al-Hawary, Bahaà Abdul-Hafez Attallah Al-Nady, Main Naser Alolayyan (2013)

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DOI: 10.1504/IJICOT.2013.059728

access: closed

type: Journal Article

metadata version: 2020-09-24

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Sulieman Ibraheem Shelash Al-Hawary, Bahaà Abdul-Hafez Attallah Al-Nady, Main Naser Alolayyan:
Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city. Int. J. Inf. Coding Theory 2(2/3): 115-139 (2013)

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