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""Oh, My God, Buy It!" Investigating Impulse Buying Behavior in Live ..."
Xiaoping Zhang, Xusen Cheng, Xiaowen Huang (2023)
- Xiaoping Zhang, Xusen Cheng, Xiaowen Huang:
"Oh, My God, Buy It!" Investigating Impulse Buying Behavior in Live Streaming Commerce. Int. J. Hum. Comput. Interact. 39(12): 2436-2449 (2023)
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