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"Effects of Live Streaming Proneness, Engagement and Intelligent ..."

Shaofeng Wang, José P. Esperança, Qiao Wu (2023)

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DOI: 10.1080/10447318.2022.2091653

access: closed

type: Journal Article

metadata version: 2023-09-08

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Shaofeng Wang, José P. Esperança, Qiao Wu:
Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example. Int. J. Hum. Comput. Interact. 39(15): 3071-3083 (2023)

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