Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"How Does Personification Impact Ad Performance and Empathy? An Experiment ..."

Joni Salminen et al. (2021)

> Home

Details and statistics

DOI: 10.1080/10447318.2020.1809246

access: closed

type: Journal Article

metadata version: 2022-07-29

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijhci/SalminenKKJJ21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijhci/SalminenKKJJ21
Joni Salminen, Ilkka Kaate, Ahmed Mohamed Sayed Kamel, Soon-Gyo Jung, Bernard J. Jansen:
How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising. Int. J. Hum. Comput. Interact. 37(2): 141-155 (2021)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.