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"Targeting Potential Active Users for Mobile App Install Advertising: An ..."

Joowon Lee, Dong-Hee Shin (2016)

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DOI: 10.1080/10447318.2016.1198547

access: closed

type: Journal Article

metadata version: 2020-06-18

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Joowon Lee, Dong-Hee Shin:
Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study. Int. J. Hum. Comput. Interact. 32(11): 827-834 (2016)

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