"Building Consumer Engagement in Live Streaming on Social Media: A ..."

Jengchung Victor Chen, Duyen Thi Pham, Sinh Thi Thu Tran (2025)

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DOI: 10.1080/10447318.2024.2313276

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type: Journal Article

metadata version: 2025-04-01

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Jengchung Victor Chen, Duyen Thi Pham, Sinh Thi Thu Tran:
Building Consumer Engagement in Live Streaming on Social Media: A Comparison of Facebook and Instagram Live. Int. J. Hum. Comput. Interact. 41(2): 1119-1139 (2025)

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