"Personalised Display Advertising and Online Purchase Intentions: The ..."

Priscilla Teika Odoom (2022)

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DOI: 10.4018/IJESMA.296575

access: open

type: Journal Article

metadata version: 2022-10-24

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  - https://dblp.org/rec/journals/ijesma/Odoom22
Priscilla Teika Odoom:
Personalised Display Advertising and Online Purchase Intentions: The Moderating Effect of Internet Use Motivation. Int. J. E Serv. Mob. Appl. 14(1): 1-16 (2022)

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