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"The Effect of Mobile Marketing and Email Marketing on Exploratory ..."

Abdul Waheed, Jianhua Yang (2017)

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DOI: 10.4018/IJEIS.2017100105

access: closed

type: Journal Article

metadata version: 2020-06-25

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  - https://dblp.org/rec/journals/ijeis/WaheedY17
Abdul Waheed, Jianhua Yang:
The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies. Int. J. Enterp. Inf. Syst. 13(4): 76-89 (2017)

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