"Building Brand Community Relationships on Facebook Fan Pages: The Role of ..."

Kai-Yu Wang, Wen-Hai Chih, Li-Chun Hsu (2020)

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DOI: 10.1080/10864415.2020.1715532

access: closed

type: Journal Article

metadata version: 2020-03-13

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Kai-Yu Wang, Wen-Hai Chih, Li-Chun Hsu:
Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity. Int. J. Electron. Commer. 24(2): 211-231 (2020)

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