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ORCID"How to Retain My Consumers? Investigating Incumbents' Promotional ..."
La Ta, Xun Xu, Hongyan Dai (2024)
- La Ta, Xun Xu, Hongyan Dai:
How to Retain My Consumers? Investigating Incumbents' Promotional Strategies Upon New Business Entry in the Online-to-Offline Context. Int. J. Electron. Commer. 28(3): 295-331 (2024)
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