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"The Effect of Incidental Prices in Online Display Ads on Consumer Internal ..."
Hamid Shaker et al. (2022)
- Hamid Shaker
, Sylvain Sénécal, Yany Grégoire
, Sihem Taboubi:
The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price. Int. J. Electron. Commer. 26(3): 279-310 (2022)
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