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"Heterophily or Homophily of Social Media Influencers: The Role of Dual ..."

Qian Hu et al. (2023)

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DOI: 10.1080/10864415.2023.2255112

access: closed

type: Journal Article

metadata version: 2023-12-31

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  dblp key:
  - journals/ijecommerce/HuPLW23
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  - https://dblp.org/rec/journals/ijecommerce/HuPLW23
Qian Hu, Zhao Pan, Yaobin Lu, Bin Wang:
Heterophily or Homophily of Social Media Influencers: The Role of Dual Parasocial Relationships in Impulsive Buying. Int. J. Electron. Commer. 27(4): 558-589 (2023)

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