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"Consumer Engagement with Brand Posts on Social Media in Consecutive Stages ..."
Joris Demmers, Jesse W. J. Weltevreden, Willemijn M. van Dolen (2020)
- Joris Demmers
, Jesse W. J. Weltevreden, Willemijn M. van Dolen
:
Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey. Int. J. Electron. Commer. 24(1): 53-77 (2020)
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