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"The Influence of Social Presence on Customer Intention to Reuse Online ..."

Jaewon Choi, Hong Joo Lee, Yong Cheol Kim (2011)

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DOI: 10.2753/JEC1086-4415160105

access: closed

type: Journal Article

metadata version: 2022-04-09

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  dblp key:
  - journals/ijecommerce/ChoiLK11
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  - https://dblp.org/rec/journals/ijecommerce/ChoiLK11
Jaewon Choi, Hong Joo Lee, Yong Cheol Kim:
The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type. Int. J. Electron. Commer. 16(1): 129-154 (2011)

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