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"Personality Traits That Lead Members of Online Brand Communities to ..."

Aihwa Chang, Sara H. Hsieh, Frances Lin (2013)

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DOI: 10.2753/JEC1086-4415170302

access: closed

type: Journal Article

metadata version: 2020-03-13

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Aihwa Chang, Sara H. Hsieh, Frances Lin:
Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving. Int. J. Electron. Commer. 17(3): 37-62 (2013)

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