"Business Model Transformation in Moving to a Cross-Channel Retail ..."

Lanlan Cao (2014)

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DOI: 10.2753/JEC1086-4415180403

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type: Journal Article

metadata version: 2025-04-01

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Lanlan Cao:
Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study. Int. J. Electron. Commer. 18(4): 69-96 (2014)

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