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"Effectiveness of Website Personalization: Does the Presence of ..."

David Bodoff, Shuk Ying Ho (2015)

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DOI: 10.1080/10864415.2016.1087821

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
  - journals/ijecommerce/BodoffH15
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  - https://dblp.org/rec/journals/ijecommerce/BodoffH15
David Bodoff, Shuk Ying Ho:
Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items? Int. J. Electron. Commer. 20(2): 208-235 (2015)

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