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"Harnessing the Influence of Social Proof in Online Shopping: The Effect of ..."

Naveen Amblee, Tung Bui (2011)

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DOI: 10.2753/JEC1086-4415160205

access: closed

type: Journal Article

metadata version: 2021-03-23

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  - journals/ijecommerce/AmbleeB11
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  - https://dblp.org/rec/journals/ijecommerce/AmbleeB11
Naveen Amblee, Tung Bui:
Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts. Int. J. Electron. Commer. 16(2): 91-114 (2011)

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