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"Consumer Perceived Value of Collaboration vs. Incentives in the Context of ..."

Qasim Ali Qureshi, Nor Azila Mohd Noor, Shahizan Hassan (2022)

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DOI: 10.4018/IJEC.295148

access: closed

type: Journal Article

metadata version: 2023-05-17

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Qasim Ali Qureshi, Nor Azila Mohd Noor, Shahizan Hassan:
Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants. Int. J. e Collab. 18(1): 1-22 (2022)

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