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"Pressing the Play Button: What Drives the Intention to Play Social Mobile ..."

Zeynep Erturkoglu, Jing Zhang, En Mao (2015)

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DOI: 10.4018/IJEBR.2015070104

access: closed

type: Journal Article

metadata version: 2020-08-20

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  - journals/ijebr/ErturkogluZM15
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  - https://dblp.org/rec/journals/ijebr/ErturkogluZM15
Zeynep Erturkoglu, Jing Zhang, En Mao:
Pressing the Play Button: What Drives the Intention to Play Social Mobile Games? Int. J. E Bus. Res. 11(3): 54-71 (2015)

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