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"The Effectiveness of In-game Advertising: The Impacts of AD Type and ..."

Jen-Hung Huang, Tzong-Ke Yang (2012)

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DOI: —

access: closed

type: Journal Article

metadata version: 2022-02-28

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Jen-Hung Huang, Tzong-Ke Yang:
The Effectiveness of In-game Advertising: The Impacts of AD Type and Game/AD Relevance. Int. J. Electron. Bus. Manag. 10(1): 61-72 (2012)

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