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"The impact of viral marketing on successful development of new financial ..."
Mehran Rezvani, Marzieh Rezamand Parsaei, Zeinab Fathollahzadeh (2018)
- Mehran Rezvani, Marzieh Rezamand Parsaei, Zeinab Fathollahzadeh:
The impact of viral marketing on successful development of new financial services in life insurance. Int. J. Electron. Bus. 14(3): 238-255 (2018)
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