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"Factors affecting Finnish consumers' intention to receive SMS marketing: a ..."

Heikki Karjaluoto et al. (2008)

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DOI: 10.1504/IJEB.2008.019109

access: closed

type: Journal Article

metadata version: 2020-07-16

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  - https://dblp.org/rec/journals/ijeb/KarjaluotoSBL08
Heikki Karjaluoto, Craig Standing, Michael Becker, Matti Leppäniemi:
Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study. Int. J. Electron. Bus. 6(3): 298-318 (2008)

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