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"Success factors of brand community management in social media."

Vincent Göttel, Bernd W. Wirtz, Paul F. Langer (2021)

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DOI: 10.1504/IJEB.2021.112762

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - journals/ijeb/GottelWL21
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  - https://dblp.org/rec/journals/ijeb/GottelWL21
Vincent Göttel, Bernd W. Wirtz, Paul F. Langer:
Success factors of brand community management in social media. Int. J. Electron. Bus. 16(1): 1-31 (2021)

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