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"Exploring the brunt of social media personalised ads on online impulsive ..."

Hajira Atta et al. (2023)

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DOI: 10.1504/IJEB.2023.134128

access: closed

type: Journal Article

metadata version: 2024-02-26

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Hajira Atta, Naeem Ahmad, Mosab I. Tabash, Mohammad Ahmad Al-Omari:
Exploring the brunt of social media personalised ads on online impulsive buying behaviour under the mediating role of behavioural facilitators. Int. J. Electron. Bus. 18(4): 444-465 (2023)

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