"Influence of brand related user-generated content through Facebook on ..."

Imtiaz Arif, Wajeeha Aslam, Hira Siddiqui (2020)

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DOI: 10.1504/IJEB.2020.106502

access: closed

type: Journal Article

metadata version: 2023-09-30

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Imtiaz Arif, Wajeeha Aslam, Hira Siddiqui:
Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework. Int. J. Electron. Bus. 15(2): 109-132 (2020)

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