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"Influence of brand related user-generated content through Facebook on ..."
Imtiaz Arif, Wajeeha Aslam, Hira Siddiqui (2020)
- Imtiaz Arif, Wajeeha Aslam
, Hira Siddiqui:
Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework. Int. J. Electron. Bus. 15(2): 109-132 (2020)
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