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"The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers: ..."

Tonjia S. Coverdale, Anthony D. Wilbon (2013)

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DOI: 10.4018/JEA.2013010102

access: closed

type: Journal Article

metadata version: 2020-04-16

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Tonjia S. Coverdale, Anthony D. Wilbon:
The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers: An Application of the Social Identity Approach to Website Design. Int. J. E Adopt. 5(1): 17-36 (2013)

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