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ORCID"The influences of product quality and brand expansion toward consumers' ..."
Anik Lestari, Isna Ayu Safitri (2022)
- Anik Lestari, Isna Ayu Safitri:
The influences of product quality and brand expansion toward consumers' purchase decision of liquid Tolak Angin products (a study on customers' behaviours in K-24 pharmacies in East Surabaya). Int. J. Bus. Process. Integr. Manag. 11(1): 26-34 (2022)
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