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"Social media marketing: literature review and future research directions."

Mayank Yadav, Zillur Rahman (2017)

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DOI: 10.1504/IJBIS.2017.10004406

access: closed

type: Journal Article

metadata version: 2020-04-25

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Mayank Yadav, Zillur Rahman:
Social media marketing: literature review and future research directions. Int. J. Bus. Inf. Syst. 25(2): 213-240 (2017)

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