"The role of brand perception in the information search and processing ..."

Alagirisamy Kamatchi Subbiah Sukumaran (2021)

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DOI: 10.1504/IJBIS.2021.115064

access: closed

type: Journal Article

metadata version: 2021-07-13

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Alagirisamy Kamatchi Subbiah Sukumaran:
The role of brand perception in the information search and processing behaviour of mutual fund investors. Int. J. Bus. Inf. Syst. 37(1): 124-150 (2021)

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