"Reconceptualising service firm marketing capability: scale development and ..."

Shampy Kamboj, Zillur Rahman (2018)

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DOI: 10.1504/IJBIS.2018.096035

access: closed

type: Journal Article

metadata version: 2020-10-26

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Shampy Kamboj, Zillur Rahman:
Reconceptualising service firm marketing capability: scale development and validation. Int. J. Bus. Inf. Syst. 29(4): 502-534 (2018)

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