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"Examining mobile marketing technology adoption from an evolutionary ..."

Sunday C. Eze et al. (2021)

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DOI: 10.1504/IJBIS.2021.115365

access: closed

type: Journal Article

metadata version: 2022-01-14

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Sunday C. Eze, Vera Chinwendu Chinedu-Eze, Tony Nwanji, Adenike O. Bello:
Examining mobile marketing technology adoption from an evolutionary process perspective: the study of the UK service SMEs. Int. J. Bus. Inf. Syst. 37(2): 151-181 (2021)

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