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"Mobile word of mouth in mobile messaging applications: an exploration of ..."

Ismail Erkan et al. (2021)

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DOI: 10.1504/IJBIS.2021.115066

access: closed

type: Journal Article

metadata version: 2022-10-02

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Ismail Erkan, Fulya Acikgoz, Abdulaziz Elwalda, Mushfiqur Rahman, Nisa Akin:
Mobile word of mouth in mobile messaging applications: an exploration of its antecedents and consequences. Int. J. Bus. Inf. Syst. 37(1): 45-62 (2021)

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