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"Identifying the causal relationship between social media content of a ..."
Biplab Bhattacharjee, Amulyashree Sridhar, Anirban Dutta (2017)
- Biplab Bhattacharjee, Amulyashree Sridhar, Anirban Dutta:
Identifying the causal relationship between social media content of a Bollywood movie and its box-office success - a text mining approach. Int. J. Bus. Inf. Syst. 24(3): 344-368 (2017)
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