"The impact of e-marketing and marketing orientation on firm performance ..."

Hussain A. H. Awad, Khalid M. Aboalganam (2023)

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DOI: 10.1504/IJBIS.2020.10047434

access: closed

type: Journal Article

metadata version: 2023-04-28

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Hussain A. H. Awad, Khalid M. Aboalganam:
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage. Int. J. Bus. Inf. Syst. 42(3/4): 542-566 (2023)

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