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"The role of social platforms in establishing brand awareness for B2C ..."
Radwan Moh'd Al-Dwairi, Yousra Harb, Issa M. Shehabat (2020)
- Radwan Moh'd Al-Dwairi, Yousra Harb
, Issa M. Shehabat:
The role of social platforms in establishing brand awareness for B2C e-commerce: empirical study. Int. J. Bus. Inf. Syst. 33(4): 488-504 (2020)
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