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"Operations and marketing alignment to reduce operational risk: how ..."

Kuangnen Cheng (2018)

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DOI: 10.1504/IJAOM.2018.097264

access: closed

type: Journal Article

metadata version: 2020-09-29

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Kuangnen Cheng:
Operations and marketing alignment to reduce operational risk: how airlines circumvent well-guarded markets. Int. J. Adv. Oper. Manag. 10(4): 304-323 (2018)

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