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"Consumer-based brand equity and purchase decision of Indian gold jewellery."
Alagirisamy Kamatchi Subbiah Sukumaran (2015)
- Alagirisamy Kamatchi Subbiah Sukumaran:
Consumer-based brand equity and purchase decision of Indian gold jewellery. Int. J. Adv. Intell. Paradigms 7(3/4): 382-393 (2015)
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