"'Cool', Brands and 'Cool' Brands."

Harsh V. Verma (2014)

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DOI: 10.4018/IJABIM.2014010105

access: closed

type: Journal Article

metadata version: 2020-05-20

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Harsh V. Verma:
'Cool', Brands and 'Cool' Brands. Int. J. Asian Bus. Inf. Manag. 5(1): 59-73 (2014)

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