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"Promotional Strategies for Organized Retail: A Relook With Changing ..."

Babita Singla (2023)

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DOI: 10.4018/IJABIM.325229

access: open

type: Journal Article

metadata version: 2024-06-08

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Babita Singla:
Promotional Strategies for Organized Retail: A Relook With Changing Customer Buying Behavior. Int. J. Asian Bus. Inf. Manag. 14(1): 1-11 (2023)

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