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"WeChat's Effect on Online Purchase Intention of Fast Moving Consumer Goods."

Zarqa Shaheen (2022)

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DOI: 10.4018/IJABIM.302249

access: open

type: Journal Article

metadata version: 2023-01-05

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  dblp key:
  - journals/ijabim/Shaheen22
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  persistent URL:
  - https://dblp.org/rec/journals/ijabim/Shaheen22
Zarqa Shaheen:
WeChat's Effect on Online Purchase Intention of Fast Moving Consumer Goods. Int. J. Asian Bus. Inf. Manag. 13(1): 1-25 (2022)

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