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"E-Shopmerkmale aus Kundensicht - Ergebnisse einer Conjointanalyse ..."

Günter Silberer, Jan-Frederik Engelhardt, Nils Wasmuth (2002)

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DOI: 10.1524/ICOM.2002.1.2.024

access: closed

type: Journal Article

metadata version: 2017-05-28

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Günter Silberer, Jan-Frederik Engelhardt, Nils Wasmuth:
E-Shopmerkmale aus Kundensicht - Ergebnisse einer Conjointanalyse (E-shop-features from a customer's point of view - results of a Conjoint Analysis). i-com 1(2): 24-31 (2002)

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