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"Product involvement and routine use of a niche product from a well-known ..."

Qianqian Zhang et al. (2023)

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DOI: 10.1016/J.IM.2023.103758

access: closed

type: Journal Article

metadata version: 2023-10-22

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Qianqian Zhang, Zeyu Peng, Xitong Guo, Doug Vogel:
Product involvement and routine use of a niche product from a well-known company: The moderating effect of gender. Inf. Manag. 60(2): 103758 (2023)

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