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"What motivates customers to participate in social commerce? The impact of ..."

Hong Zhang et al. (2014)

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DOI: 10.1016/J.IM.2014.07.005

access: closed

type: Journal Article

metadata version: 2024-07-15

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Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao:
What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Inf. Manag. 51(8): 1017-1030 (2014)

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