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"The effects of social media posts' characteristics on customer ..."

Yue Xu, Weiping Chen, Terence T. Ow (2023)

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DOI: 10.1016/J.IM.2023.103854

access: closed

type: Journal Article

metadata version: 2023-10-27

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Yue Xu, Weiping Chen, Terence T. Ow:
The effects of social media posts' characteristics on customer engagement: Evidence from WeChat. Inf. Manag. 60(7): 103854 (2023)

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