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"Segmenting online customers to manage business resources: A study of the ..."

Achita Muthitacharoen, Mark Lee Gillenson, Nattawat Suwan (2006)

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DOI: 10.1016/J.IM.2005.11.002

access: closed

type: Journal Article

metadata version: 2020-04-14

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Achita Muthitacharoen, Mark Lee Gillenson, Nattawat Suwan:
Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences. Inf. Manag. 43(5): 678-695 (2006)

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