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"Exploring the influence of personal schema on trust transfer and switching ..."
Kun Chang Lee, Namho Chung, Sangjae Lee (2011)
- Kun Chang Lee, Namho Chung
, Sangjae Lee:
Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores. Inf. Manag. 48(8): 364-370 (2011)
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